E-Commerce Essentials (9780133544985)

Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.

Product details

• Format Paperback | 504 pages
• Dimensions 200 x 250 x 20mm | 927g
• Publication date 11 Oct 2013
• Publisher Pearson Education (US)
• Imprint Pearson
• Publication City/Country Upper Saddle River, United States
• Language English
• Illustrations note colour line drawings, figures
• ISBN10 0133544982
• ISBN13 9780133544985
• Bestsellers rank 2,350,354

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